Marketing Course For Dance Instructors

An Online Course to Help You Create a Marketing Plan for Your Dance Business

Build a Strong Brand. Create Your Marketing Plan. Grow Your Revenue.

Get the tools you need to get more students signing up to your classes and keep them for a long time.


Are you struggling with Marketing?

  • Your marketing effort doesn't bring in the results you want.
  • You don't know how to create a Marketing Plan.
  • Your website looks great but it doesn't bring in sales.
  • Nobody responds to your social media adverts.
  • People don't know why you're the best option for them.

If any of the above relates to you and you want to know how to create a marketing plan that works in order to grow your revenue, then this course is for you.

This course is also for you if..

  • You’re just about to start your Dance Class project but don’t know what best way to go about it.
  • You're currently teaching Social Dance, such as Salsa, Bachata, Kizomba, Tango, or Dance Exercise, and want to find ways on how to get more students signing up to your classes.
  • You’re a Dance Instructor who currently runs your dance classes as a business and you do your own Marketing.
  • You’ve run your Dance School or Studio for a few years already, but want to grow it faster or want sound advice on practical (and current) Marketing strategies that can be used to expand your business.
  • You’re the appointed Marketing person in a Dance Company and you want to know more about the general marketing of a dance school.
  • You’re looking for TECH tutorials so that you can cut costs on your spending towards building your online presence.
  • You’re looking for a structured online course on Marketing, specifically aimed at Dance Instructors, with a step-by-step approach that is easy to follow.

This course is not for you if..

  • You're looking for an in depth tutorials on web design or paid advertising.
  • You're not interested in expanding your dance school.

Please feel free to check out the FREE Previews available to learn more about the course if you still need convincing before deciding to enrol with us.

Master the path to SUCCESS!

This course covers an Intro section plus 3 Modules of lessons with 21 videos (< 3hrs) in total and includes downloadable PDFs such as Student Persona template and SEO techniques. It also covers TECH Tutorials on how to create your own website and set up your Facebook and Instagram business profiles. At the end of the course, you will get a 30page info-packed WORKBOOK to guide you into action straightaway after finishing the course, also an ongoing support from your course instructor as an added bonus.

Email us at [email protected] for any enquiries and to be included in any updates related to this course and to the school in general.

You can also join our Facebook community here: Social Dance Collective


Your Instructor


Julia @SoDance
Julia @SoDance

With her MBA degree and entrepreneurial aptitude, Julia is the business brain behind the success of CubanSalsaSchool. In the 5 years she was running the school in Edinburgh, she grew the business from teaching just 4 beginners students to running classes with hundreds of students, 4 nights a week at capacity, as well as sold out social events. In order to reach out to a much bigger audience than her local scene and dance style, she then shifted her focus onto training predominantly dance instructors and dance business owners.

We get our high from helping people. At CubanSalsaSchool, our greatest reward was to see our students improve and grow as dancers and then as dance instructors. Most of them continued to teach now and some even started their own dance schools. So now we’d like to help you too, to be able to achieve your dream of having a successful and profitable dance school.

We hope you find this course useful.


Frequently Asked Questions


When does each course start and finish?
You can start the first module of any course as soon as you join and take as little or long as you want to work through the material. They're all completely self-paced online courses - you decide when you start and when you finish.
How long do I have access to the training materials?
As soon as you've become a registered member, you have unlimited access to all of our online courses and other materials, including ongoing new releases, across any and all devices you own, for as long as you’re an active member of SoDance Academia.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund. Due to the instant delivery of this programme, no refunds are offered after the 14 day period. If you have questions about whether this course is right for you, please contact us at [email protected].
Can I require training on a specific topic?
Of course! The content is normally planned at least three months in advance, but if you have something specific in mind, you can send it to [email protected].