Customer Journey Mapping

How to turn strangers into raving fans of your dance school.

In this mini course, you will learn through a case study how to create a Customer Journey Map of your own dance school.

Journey Mapping is a process to help you better understand your student's expectations and needs so you can manage them better. This map can help you identify the barriers and levers in your student's journey which then you can use to make improvements in student retention and loyalty, as well as increase sales conversion.

This is the best tool to develop a student centric business model.

This course is for every Dance Business Owner who wants to:

  • Improve Customer Experience Strategy.
  • Put students at the centre of everything you do.
  • Attract your Ideal Students.
  • Ensure alignment across the board.

You can access this mini course for FREE as part of our Trial Access to SoDance Academia. You can find the full version of all of our online courses for a yearly membership. Get your Full Access here.

SO:DANCE ACADEMIA - Your hub for learning how to run and grow your Dance Business with confidence.


Your Instructor


Julia @SoDance
Julia @SoDance

With her MBA degree and entrepreneurial aptitude, Julia is the business brain behind the success of CubanSalsaSchool. In the 5 years she was running the school in Edinburgh, she grew the business from teaching just 4 beginners students to running classes with hundreds of students, 4 nights a week at capacity, as well as sold out social events. In order to reach out to a much bigger audience than her local scene and dance style, she then shifted her focus onto training predominantly dance instructors and dance business owners.

We get our high from helping people. At CubanSalsaSchool, our greatest reward was to see our students improve and grow as dancers and then as dance instructors. Most of them continued to teach now and some even started their own dance schools. So now we’d like to help you too, to be able to achieve your dream of having a successful and profitable dance school.

We hope you find this course useful.


Course Curriculum


  Getting Started
Available in days
days after you enroll
  Dance Student Journey
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days after you enroll

Frequently Asked Questions


When does each course start and finish?
You can start the first module of any course as soon as you join and take as little or long as you want to work through the material. They're all completely self-paced online courses - you decide when you start and when you finish.
How long do I have access to the training materials?
As soon as you've become a registered member, you have unlimited access to all of our online courses and other materials, including ongoing new releases, across any and all devices you own, for as long as you’re a member of SoDance Academia.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund. Due to the instant delivery of this programme, no refunds are offered after the 14 day period. If you have questions about whether this course is right for you, please contact us at [email protected]
Can I require training on a specific topic?
Of course! The content is normally planned at least three months in advance, but if you have something specific in mind, you can send it to [email protected]

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